“Now everyone can be a dealer”
Cerealart is pleased to present a project from Maurizio Cattelan, Ali Subotnick and Massimiliano Gioni: an edition of 1:6 scale reproductions of New York’s smallest exhibition space, THE WRONG GALLERY. Open the door, turn on the light, install a work, and become the curator you’ve always imagined you could be by organizing your own personal gallery program.
The Wrong Gallery was the smallest exhibition space in New York, located at 516A1/2 West 20th Street in Chelsea, opening in 2002 and closing in Sep- tember 2005. The Wrong Gallery reopened at The Tate Modern in November of 2005. The non-profit venue has 1 square meter of exhibition space. The tiny gallery’s exhibition program and artistic experimentations are conceptual- ized and directed by Maurizio Cattelan, Ali Subotnick and Massimiliano Gioni, and so far they have organized over 30 exhibitions featuring works by Law- rence Weiner, Elizabeth Peyton, Paul McCarthy and many more. As the wrong dealers say, “The Wrong Gallery is the back door to contemporary art, and it’s always locked. ”The concept of the original Wrong Gallery, to replicate the structure of the art system while radically transforming scale and resources, is now taken to the next level by recreating a realistic 1:6 scale home version in resin, glass, aluminum, steel, brass, wood, with electric lighting, which is designed to be installed in a wall in your home. It will also sit on a tabletop.
Cerealart will introduce reproductions of the original exhibitions in 1:6 scale to insert into the gallery as they are produced. The first installations are works by Elizabeth Peyton, Lawrence Weiner, Shirana Shahbazi, Tommy White, Keegan McHargue, Adam McEwen and Andreas Slominski. The next releases will in- clude installations by, Aleksandra Mir, Sam Durant, Gedi Sibony, Dave Muller, Roberto Cuoghi and Harrell Fletcher.
The Wrong Gallery is an imperfect representation of the art world as it is. Its imperfections point to an artworld as we might like it to be.
Maurizio Cattelan is one of the best-known Italian artists to have emerged internationally in the 1990s. In the spirit of Piero Manzoni, Cattelan produces witty, unorthodox sculptures, actions, gestures, and photo works that are as varied as they are unnerving. He creates works that mock the art system and even the artist himself. His art has been featured in four Venice Bien- nales (1993,1997, 1999, 2001), Skulpture Projekte in Munster (1997), the Tate Gallery, London (1999), and the Centre George Pompidou, Paris (2000; 2005) and is found in numerous permanent collections including the Mu- seum of Modern Art, New York, Museum of Contemporary Art, Chicago, Los Angeles County Museum of Art, Solomon R. Guggenheim Museum, New York. Massimiliano Gioni, recent director of the Trussardi Foundation in Milan has joined the curatorial team at the New Museum in New York. He co-curated Manifesta 5 in San Sebastián (2004) and ”Monument to Now” (2004) in Ath- ens; Ali Subotnick is an independent writer, editor and curator living in Berlin, Los Angeles and New York. Cattelan, Gioni and Subotnick have previously collaborated on a number of endeavors. Together they edit the visual arts publication series Charley, and contribute a monthly column, ”El Topo,” to Domus magazine. The trio also curated the 4th Berlin Biennial “Of Mice and Men”, (March 24-May 28, 2006) and “Down by Law” at the 2006 Whitney Biennial. At the same time, they each pursue individual projects and activi- ties. Flavio del Monte manages all of the publication and editorial projects for the team. For more information on Maurizio Cattelan’s work please contact Marian Goodman Gallery, New York, Galerie Emmanuel Perrotin, Paris, and Galleria Massimo de Carlo, Milan.
The 1:6 Scale Wrong Gallery
Multiple comprised of wood, brass, steel, aluminum, resin, plastic, glass and electric lighting, with accompanying copy of the Wrong Gallery Times
18 1/8 x 11 x 2 3/8 in. (46 x 28 x 6 cm)
Numbered in black ink on the base, with the printed Cattelan copyright, published by Cerealart Multiples, Philadelphia.